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Both
as an outcome of the company’s
on-going business transformation
and restructuring programme and as
a critical response to the
changing market condition,
Malaysia International Shipping
Corporation Bhd has now taken an
integrated approach to
strengthening its global liner
trade.
The
move is expected to enhance the
quality of the revenue streams of
the integrated logistics sector
which last year contributed RM90
million, or 6.36 per cent to the
total profits of the company
totaling RM1,426.2 million.
The
total revenue from integrated
liner logistics sector last year
totaled RM2.0 billion while the
combined revenue of the shipping
corporation during the same period
was RM7.0 billion.
Employing
its wholly-owned MISC Integrated
Logistics Services Sdn Bhd
incorporated earlier this year,
the corporation is now focusing to
deliver total logistics integrated
services to its clients to meet
changing market demand.
The
shipping corporation which has a
container fleet of 27 vessels has
now integrated the liner shipping
division with haulage, trucking
and ship agency which in the past
were provided by separate
companies under the group.
“Integrated
logistics business is new within
the MISC Group. The focus of the
business is not only on
door-to-door services but also to
take over activities after the
order processing function from
potential customers. The
activities include supply chain
management,” said its managing
director, Datuk Mohd Ali Yasin in
the company’s latest annual
report.
The
integration of especially haulage,
trucking and warehousing units
within the group is seen as an
inevitable move by the corporation
considering the difficult market
environment faced by the units on
account of intense competition now
prevailing in the industry.
Its
haulage unit, MISC Haulage
Services Sdn Bhd in particular
recorded poor performance and lost
market share on account of the
competition while the fortune of
the MISC Trucking and Warehousing
Services Sdn Bhd was enhance by
the additional revenue generated
from the shared material services
warehouse and transportation of
MLNG project cargo.
The
integrated approach is also
expected to lift the performance
of the company’s global liner
service which is operated in
strategic partnership with other
international shipping lines.
It
is also consistent with the move
by MISC to take a more active
position in the liner trade marked
by its emergence as a slot
contributor (instead of merely a
slot buyer) with a view to
reducing slot costs.
The
corporation recently reiterated
its intention to proceed with its
proposal to build four new super
post-panamax ships of 7,400 TEUS
in it bid to retain its share in
the Asia-Europe liner trade which
it serves in association with
consortium partners.
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